American Airlines Announces the 'Find Yourself Up in the Air' Online Auction and Sweepstakes to Celebrate the Upcoming Paramount Pictures Film, 'Up in

American Airlines has introduced a unique online auction to celebrate the new Paramount Pictures film, "Up in the Air," from Oscar®-nominated director Jason Reitman and starring Oscar winner George Clooney. The film is scheduled to be released in theaters across the country this December.
American's new "Find Yourself Up in the Air" online auction runs now through Jan. 5, 2010. AAdvantage members can use their AAdvantage miles to bid on travel packages, elite benefits, unique experiences, items related to the "Up in the Air" movie, and much more. All AAdvantage miles from winning bids will be donated to the Miles for Kids in Need program. A few of the many items up for bid include:

One-year AAdvantage Gold membership
Lifetime AAdvantage Gold status
One-year AAdvantage Platinum membership
American Airlines airplane simulator session for two with licensed flight instructor, followed by a tour of the American Airlines Flight Academy and System Operations Control (SOC).
Suite for 12 at a professional sporting event at the American Airlines Arena in Miami or the American Airlines Center in Dallas.
Replica of Ryan Bingham's 10 Million Mile Card, as seen in the film.
Additionally, American is complementing the auction with the "Find Yourself Up in the Air" Sweepstakes, which will offer an extraordinary Grand Prize including:

First Class air travel for two to Los Angeles
Three-night luxury hotel stay
Four-day luxury car rental
Paramount Studios VIP tour for two
Premium luggage set
Exclusive VIP dining experience

You can register for the sweepstakes at www.aa.com/upintheair. Registrants will receive one entry per e-mail address and can earn a second entry by referring friends to the sweepstakes. The maximum number of entries allowed per person, per e-mail, is two.
"American's involvement with this stellar film showcases our commitment to providing travelers with the services they need on the road and rewarding them for their loyalty," said Rob Friedman, President - AAdvantage Marketing Programs at American Airlines. "We think our customers will enjoy seeing some of American's familiar products and services featured in the upcoming film, and we hope they'll also enjoy the online auction and sweepstakes where they can win unique experiences that can only be offered by American."
For complete auction and sweepstakes rules, as well as other details, visit www.aa.com/upintheair. For more information on Miles for Kids in Need please visit www.aa.com/kids.
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